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Goodmail Adds 15 ESP Partners

Goodmail, the e-mail accreditation provider generating controversy through its partnership with AOL, has signed up 15 new e-mail service providers to implement its CertifiedEmail service, including...

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Trademark Law - What Search Marketers Should Know, Part 1

Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for...

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SES Chicago is attracting a crowd of bloggers and journalists

Jeffrey Rohrs, ExactTarget 's The Four Rights; The Search Engine Watch staff will be there in force. This includes Rebecca Lieb, Vice President and Editor-in-Chief of the ClickZ Network; Kevin Ryan,...

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18-34 Year Old Responds to Email Marketing Over Social Network Marketing

Now, a new study from ExactTarget is showing how tough it can be. Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media's...

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SearchDay | Implementation is the Name of the Game

Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.

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Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles

Rohrs, Vice President, Marketing, ExactTarget , about Kawasaki's keynote on Twitter at SES New York 2009. Rohrs, ExactTarget , on Twitter spam at SES New York 2009 Goodman takes a deeper look at the...

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Optify Integrates Salesforce CRM into Lead-Generation Solution

The last addition featured in Spring 2010 is Optify's partnership with ExactTarget , a provider of on-demand email and one-to-one marketing solutions. Heeding to direct feedback from its customers,...

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How Your Brand Can Get Social with Daily Deals

As a brand it's important to examine exactly if your business can take advantage of daily deals and look to the future of the 'social daily deals' industry with the Facebooks, Groupons and Living...

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Enterprise SEO Update: Rosetta, Covario, Optify & More

Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from...

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Using Email and Social for Crowdfunding Success

Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. Email and social working together is the best way to convince more people to fund your...

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Marketers, Consumers Favor Email Over Social Media [Report]

Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from...

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Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can...

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Goodmail Adds 15 ESP Partners

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Optify Integrates Salesforce CRM into Lead-Generation Solution

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Enterprise SEO Update: Rosetta, Covario, Optify & More

Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from...

View Article


Using Email and Social for Crowdfunding Success

Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. Email and social working together is the best way to convince more people to fund your...

View Article

Marketers, Consumers Favor Email Over Social Media [Report]

Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from...

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